A Case Study: Data & Social Media Can Lead to Healthier Lives

This one-page case study summarizes data from the collaborative efforts between UNICEF and Facebook in February 2016 to understand the public conversation about Zika in Brazil. UNICEF used insights from an analysis of aggregated, anonymized posts on Facebook to create a campaign that engaged people across the country around Zika. An evaluation of the effect of UNICEF’s new Facebook posts was conducted, and the statistically significant finding reported that the impact of boosted content caused people to take action to protect themselves from Zika.