Connecting Through Emotional Appeals: Developing Persuasive Social Media Campaigns to Address Vaccine Hesitancy

This virtual event, an Insights Dialogue initiative, featured communications and global health experts who shared their experience developing persuasive social media messaging to address vaccine hesitancy, using peer-reviewed literature and extensive online testing for greater behavior change impact. Learn about the strategies they used, lessons learned through the testing results, and how to apply these results to improve campaigns.

This live engagement was hosted by Sabin Vaccine Institute’s Boost Community, the Bay Area Global Health Alliance and the Alliance for Advancing Health Online.


Liudmyla Palamar

Communication for Development Officer, UNICEF (Ukraine)

Daniel Erchick, PhD

Assistant Scientist, Johns Hopkins Bloomberg School of Public Health (United States)

Tina Agbonyinma

C4D Consultant, Boost Community Member, (Nigeria)

Nqobizitha Ndlovu (Moderator)

Regional Director, Adaptive Change Advisors (South Africa)