Original Research

Correcting misinformation by health organizations during measles outbreaks: A controlled experiment

December 19, 2018

This research study examined ways for health organizations to correct misinformation concerning the measles vaccination on social networks for two groups (pro-vaccination and vaccine hesitant); and examined the types of reactions of and the effect of misinformation correction on the two subgroups to misinformation regarding reliability, satisfaction, self-efficacy and intentions. Common information correction and recommended (theory-based) information correction, whereby communicating information transparently and addressing the public’s concerns, were both methods used. Researchers found that even pro-vaccine participants are not a fully captive audience; they still have uncertainties and require the same level of attention when addressing misinformation.