Empowering Community Voices to Promote Vaccine Confidence through Social Media
Local voices and personal connections can be a powerful influence in driving vaccine confidence in communities. The Insights Dialogue event on April 20 shared three approaches to incorporating community voices into social media messaging and discussed best practices for leveraging and amplifying their impact.
Participants learned how IRD Global worked with community members to use safe spaces online and co-create social media content focused on the social barriers around COVID-19 vaccination; explored how the University of Chicago encouraged community members to share their COVID-19 vaccination decisions with their personal networks; and discovered the way Project Last Mile challenged community members to create original content on TikTok and amplified the reach of effective messages.
Nqobizitha Ndlovu (Moderator)
"*" indicates required fields