Event

Empowering Community Voices to Promote Vaccine Confidence through Social Media

April 20, 2022

Local voices and personal connections can be a powerful influence in driving vaccine confidence in communities. The Insights Dialogue event on April 20 shared three approaches to incorporating community voices into social media messaging and discussed best practices for leveraging and amplifying their impact.

Participants learned how IRD Global worked with community members to use safe spaces online and co-create social media content focused on the social barriers around COVID-19 vaccination; explored how the University of Chicago encouraged community members to share their COVID-19 vaccination decisions with their personal networks; and discovered the way Project Last Mile challenged community members to create original content on TikTok and amplified the reach of effective messages.

Related Resources

Original Research November 2021

Does Seeing What Others Do Through Social Media Influence Vaccine Uptake and Help in the Herd Immunity Through Vaccination? A Cross-Sectional Analysis

This study examined factors associated with acceptance of vaccines based on the constructs of the Health Belief Model, sources of information, social media usage, knowledge of COVID-19 treatment and perception of governments' efforts for mitigation.

Case Study July 30, 2021

Kenya’s digital vaccine warriors

This case study by GAVI describes how the Savannah Innovation Hub has empowered a growing army of young women in Garissa County, Kenya, to use social media as a tool to educate marginalized communities on useful COVID-19 information and containment.