Girl Effect India Blends Tech, Cultural Competency to Reach Young Mothers (VAX Up Podcast Ep02)

In this episode of the Vax Up Podcast, the team heads to India, a country that prides itself on access to vaccines, where a drop in families seeking routine vaccinations for children during the COVID-19 pandemic sparked a need for stronger messaging campaigns on routine childhood immunizations. The Vax Up team looks at how Girl Effect, an international nonprofit dedicated to empowering young women and girls through media, answered that call to action with a first-of-its-kind campaign aimed at reaching an elusive target audience: young mothers living across India’s Hindi Belt.


  • Sohini Sanyal, Sabin Vaccine Institute’s Boost Community.
  • Leezel Tanglao, journalist and media consultant.

Want more on Girl Effect and how they used social media to improve health outcomes? Watch Jonathan McKay, Girl Effect, and Nisha Deolalikar, Facebook, in conversation with Ben Plumley at ETR’s YTH Global Live Conference on October 6, 2021.