Using Social Media to Increase Vaccine Confidence in Marginalized and Underserved Communities
On behalf of the Sabin Vaccine Institute, the Bay Area Global Health Alliance and the Alliance for Advancing Health Online (AAHO), we thank you for joining us to explore Using Social Media to Increase Vaccine Confidence in Marginalized and Underserved Communities on Tuesday, August 9 at 1:00 PM GMT.
The Vaccine Confidence Fund was launched by the AAHO to support research that explores how social media can be best used to understand and increase vaccine confidence and uptake. Research focused on how to effectively harness the capabilities of social media platforms to increase vaccination confidence and contribute to vaccine decision-making – particularly among historically marginalized or excluded communities globally.
During the event we explored key findings from the Vaccine Confidence Fund Insights Report (Preliminary) with a focus on the use of customized, targeted messaging to reach marginalized and underserved communities through social media. We also discussed best practices from projects implemented in Guatemala, Algeria, Kenya and the United States to design effective engagement activities and messages to drive vaccine confidence – including using local languages, incorporating social-cultural norms, and addressing the specific concerns of the community.