Using Social Media to Increase Vaccine Confidence in Marginalized and Underserved Communities
On behalf of the Sabin Vaccine Institute, the Bay Area Global Health Alliance and the Alliance for Advancing Health Online (AAHO), we thank you for joining us to explore Using Social Media to Increase Vaccine Confidence in Marginalized and Underserved Communities on Tuesday, August 9 at 1:00 PM GMT.
The Vaccine Confidence Fund was launched by the AAHO to support research that explores how social media can be best used to understand and increase vaccine confidence and uptake. Research focused on how to effectively harness the capabilities of social media platforms to increase vaccination confidence and contribute to vaccine decision-making – particularly among historically marginalized or excluded communities globally.
During the event we explored key findings from the Vaccine Confidence Fund Insights Report (Preliminary) with a focus on the use of customized, targeted messaging to reach marginalized and underserved communities through social media. We also discussed best practices from projects implemented in Guatemala, Algeria, Kenya and the United States to design effective engagement activities and messages to drive vaccine confidence – including using local languages, incorporating social-cultural norms, and addressing the specific concerns of the community.
Speakers
Silvia Quattrini, Minority Rights Group, Algeria
Albashir Mohamed, Grand Synergy Development Initiative, Kenya
Emily Lopez, Wuqu' Kawoq (Maya Health Alliance), Guatemala
Dr. Skye Cooley, Oklahoma State University, USA
Related Resources
Related Resources
Vaccine Confidence Fund Insights Report
The Vaccine Confidence Fund (VCF) Insights Report explores the initiative's primary research question: How can social media be best utilized to understand and increase vaccination confidence and uptake?
Modeling Vaccine Confidence Interventions for Marginalized Migrant Communities: A Mixed Method Approach to Leveraging Social Media Narratives
This study investigated COVID-19 vaccination discussions on Facebook among Hispanic communities in the United States and used findings to create and validate messages promoting vaccine confidence through an online survey.
Generation Vax: Leveraging intergenerational relations to increase routine vaccination uptake
The report shares findings from a survey and focus group discussions held in Great Britain and delves into the question: Can we use social media to improve routine vaccination uptake among marginalized older adults – and can younger generations help?
People with disabilities face an uneven playing field in COVID-19 vaccination.
This case study in Vietnam depicts how social media has positively influenced people with disabilities' (PwDs) access to vaccination centers and health communication.
Maya Health Alliance Reaches Indigenous Guatemalan Communities (Vax Up: Episode 3)
In this episode, the Vax Up team heads to Guatemala where they explore an innovative partnership between Wuqu' Kawoq (the Maya Health Alliance) in Guatemala, University of California San Francisco, and Stanford University.
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