Making COVID-19 vaccines APPEALing: Pilot message testing in India

Vaccines do not save lives; vaccination does. But what are the best message appeals to move people toward vaccine acceptance? In this webinar, you will first learn about the findings from a literature review that examined message appeals and their effectiveness in nudging people toward vaccine acceptance. You will then see how various appeals were tested among individuals in India to deduce which appeals are most persuasive in vaccine decision-making.