Misinformation: a strategic approach.

In 2020, UNICEF and the Sabin Vaccine Institute hosted a series of webinars to explore the theme of misinformation and its impact on vaccine programming. The first in this series, Misinformation: A Strategic Approach, examines fundamental concepts around the theme of misinformation and highlights the UNICEF Pakistan Country Office’s work to integrate a social listening approach and use social and behavioral data around COVID-19 to develop interventions, refine messages, and engage local communities in vaccine programming. It features Angus Thompson, UNICEF headquarters; Ayesha Durrani, UNICEF Pakistan; and Jonathan Shadid, UNICEF Pakistan.