Technical Report

Modeling Vaccine Confidence Interventions for Marginalized Migrant Communities: A Mixed Method Approach to Leveraging Social Media Narratives

March 2022

Modeling Vaccine Confidence Interventions

This study investigated COVID-19 vaccination discussions on Facebook among Hispanic communities in the United States and used findings to create and validate messages promoting vaccine confidence through an online survey. The researchers selected Hispanic communities in the United States as the study population due to the disproportionate impact of COVID-19 among migrant populations and the lack of research on vaccine confidence among these populations. The researchers found that reasons for vaccinating included collective well-being of their communities and the desire to return to normal social gatherings.

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