This social media toolkit by the Pan American Health Organization (PAHO) shares communication materials related to the “Spread Love. Get the Shot.” campaign targeting vaccine hesitancy in the Caribbean region. The campaign incorporates videos, social media cards, and public service announcements to close knowledge gaps regarding COVID-19 vaccines. It is PAHO’s second campaign aimed at addressing vaccine hesitancy in the Caribbean region.
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This social media toolkit was developed by the FDA’s Office of Minority Health and Health Equity with collaborations with the U.S. Department of Health and Human Services for effective health communications among racial and ethnic minority groups.
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