Social media and vaccine hesitancy: New updates for the era of COVID-19 and globalized infectious diseases

July 21, 2021

This peer-reviewed review article discusses the current position of social media platforms in propagating vaccine hesitancy and explores the next steps in how social media may be used to improve health literacy and foster public trust in vaccination. Broadly, potential strategies include developing public health campaigns specifically tailored to the platforms and their users, increasing the use of emotive language and imagery common to social media, and advocating for increased moderation and fact-checking on the part of the social media companies themselves to tighten content standards.