Social Media Listening for Improved Vaccine Acceptance

February 23, 2022

During this live engagement, as organized by the Sabin Vaccine Institute, the Bay Area Global Health Alliance and the Alliance for Advancing Health Online, global health and communications experts shared their experience using social media listening to drive programming decisions for improved vaccine uptake, specifically focused on minority and vulnerable populations. They discussed how 19 to Zero and the Minority Rights Group’s Diversity: Impact on Vaccine Equality (DIVE) project used data from social listening to improve efforts to drive vaccine confidence and access. Experts also shared tools and resources designed to help you implement and use social listening data in your own work.

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Jia Hu, MD

19 to Zero (Canada)
Jia Hu is pictured here

Mahoshadi Peiris

Verité Research (Sri Lanka)
Mahoshadi Peiris is pictured here

Angus Thomson, PhD

UNICEF (United States)
Angus Thomson is pictured here