Strategies for building confidence in the COVID-19 vaccines

Public engagement and effective communication through clear, transparent messaging will play a central role in building confidence in the COVID-19 vaccines. This rapid expert consultation describes a variety of public engagement and communication strategies that can be implemented at the national, state and local levels to change patterns of interaction with the public, address hesitancy about the vaccines and build trust. This publication includes strategies and tools needed to combat vaccine misinformation. Communicators should meet people where they are, avoid repeating false claims, tailor messages to specific audiences, adapt messaging as circumstances change, respond in a timely manner, use trusted messengers, emphasize support and pay attention to delivery details.