Building Vaccine Confidence for Adolescents and Youth

The Insights Dialogue event on May 17 explored effective ways to reach adolescents and youth to build vaccine confidence and drive uptake. Panelist answered critical questions such as: what influences youth and adolescents to get vaccinated? How do we ensure that young people have access to the information needed to help increase vaccine confidence? And how can we motivate this population to become vaccine champions in their communities?

Participants heard from ORB International about social media strategies to drive HPV vaccination among adolescent girls in Brazil; learned about effective social influences and types of messages to improve vaccination confidence and drive uptake in rural youth from the Grameen Foundation India; and explored how Shujaaz Inc shifted sentiment toward vaccines among young Kenyans and Tanzanians and motivated them to champion vaccination among their communities.