Systematic Review

Vaccine hesitancy and behavior change theory-based social media interventions: a systematic review

February 2022

This study acknowledges that behavior change theories and social media tools may together help to guide the design of interventions aimed at improving vaccination uptake. The authors conduct a systematic review to test the efficacy of such theories in this context. The authors conclude that social media interventions need to be tailored to the specific context in which they are being released. Dialogue-based interventions seems to be the most effective.

Women look at a cell phone.
Happy arabian friends using smartphone for making selfie story on social network app – Young girls with hijab having fun with new trend technology – Influencer and friendship concept – Focus on faces