Analysis of vaccine messages on social media (Twitter) in Scandinavia
This study analyzed over 1700 tweets from Scandinavia in 2019 to provide insight into the dynamics of Tweets about vaccines using the 5C scale to map relevant predictors of vaccination behavior (confidence, complacency, constraints, calculation, and collective responsibility). The largest proportions of public sentiment towards vaccination expressed confidence (61%), complacency (18%) and complacency and constraints (15%, each). Analyzing public sentiment toward vaccination on Twitter is a useful tool to leverage for better understanding of the dynamics behind vaccine hesitancy. This analysis could provide actionable information for healthcare professionals and public health authorities to mitigate online misinformation and public vaccine concerns.
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