Vaccine Misinformation Management Field Guide

December 2020

This guide, developed by UNICEF, First Draft, the Yale Institute for Global Health, and the Public Goods Project, aims to help organizations leverage social listening approaches to develop strategic and well-coordinated national action plans to rapidly counter vaccine misinformation and build demand for vaccination. The guide intends to support immunization practitioners in developing an evidence-based understanding of misinformation in the context of vaccination, understanding and implementing evidence-based approaches to address misinformation, and developing comprehensive national strategies to manage misinformation. It outlines key concepts related to vaccine hesitancy and misinformation, provides tips and tactics for developing social listening systems to inform vaccine programming and shares best practices for implementing evidence-based methods to address or mitigate vaccine hesitancy.