Podcast

Shujaaz Inc. Reaches Young East Africans Through Social and Digital Media (Vax Up: Episode 5)

In this episode, we journey to Kenya and Tanzania to meet the Nairobi-based Shujaaz network. Shujaaz successfully combines relatable online and on-ground campaigns (e.g., micro-influencers, comic books, meetups) to reach (and effect behavior change among) a large percentage of the 18–24 year-olds in Kenya and Tanzania. A grantee of the Vaccine Confidence Fund, the Shujaaz team worked with Bay Area Global Health Alliance member Upswell to evaluate and leverage their multimedia efforts—and the results are impressive.

Panelists:

Bridget Deacon, Managing Director, Shujaaz Inc.

Farida Nzilani, Digital Manager, Shujaaz Inc.

Drew Bernard, Founding Partner, Upswell

Green Sadru, Technical Adviser, Jhpeigo & Sabin Boost Community